“Video game” is a popular term that is rampant; perhaps, everyone has played a video game at least once in their lifetime. It has somehow managed to establish itself as a culture. More than half of the Americans play video games and out of ten people, eight people own some kind of video game device. Now that is not the end of the video game story; in fact, the story is yet to unfold itself. So, what is the real story?

The rise of e-sports:

If you are a follower of esports news, then you might have been aware of the league of legends. In fact, what started as a competitive video gaming has been evolved into a mainstream gaming industry that attracts millions of sponsorship from blue-chip brands like Coca-Cola, American Express and many more.

In the year 2014 American Government provided Visa to video gamers to join the competitive video gaming tournament in the USA, undoubtedly, the video game experts are also considered as athletes by the official. That means the industry is going to stay here for a long time.

That is not all; a number of universities also promote competitive video gaming on the college level. Some universities offer scholarships to students so that they can hone their skills and develop themselves as professional players. Undoubtedly, it demands skills, mental prowess and concentration power to succeed in this highly competitive gaming competition where people fight for hefty prize money.

It does not stop there. In fact, popular broadcasting networks like ESPN also broadcast the online video game competition. And guess what? They manage to attract a large audience pool that could easily surpass the number of people that watch the Super ball. The stats indicate that the viewers are highly educated mass with a great income capacity. Apparently, this can be the luring factor for the brands to sponsor. However, it is still in infancy and brands need to understand the dynamics of this platform to engage their audience in a meaningful way.

The future of e-sports:

It is expected that the esports industry will grow in future because streaming services like Twitch and YouTube have joined the bandwagon and have created an audience base that attracts millions of corporate sponsorship. Undoubtedly, over the time more and more people will get attracted towards this field and choose it as a career path. However, it demands skills, training, and expertise.

In addition, the sites that offer lead boards and esports news are also creating a niche by attracting more and more people. In brief; the industry will grow over the time as a mainstream sport. So, it is time to think beyond the traditional sports and explore the new possibilities on this new platform. Unquestionably, you can make a living out of it; however, you must have skills.

Ultimately, as the industry grows, it will evolve and bring new gaming ideas into existence. the story has just begun and the time will narrate the rest.


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